Donald Trump’s media company, Trump Media & Technology Group (TMTG), has announced its expansion into financial services, including cryptocurrencies. The firm, which owns the Truth Social platform, revealed plans to launch Truth.Fi, a new financial technology brand.

The announcement sent TMTG shares soaring 15% in pre-market trading, as investors reacted to the news of the company’s entry into decentralized finance (DeFi).

Trump Media’s $250M Crypto Investment Plan

According to TMTG, the company intends to invest up to $250 million into investment accounts, Bitcoin, and other crypto-related securities. The funds will be managed by brokerage giant Charles Schwab, signaling a structured approach to its financial expansion.

This move aligns with Trump’s recent push to make the US a global crypto hub, a stance he emphasized during his presidential campaign.

A Controversial Move Amid Ethical Concerns

Trump’s deeper involvement in crypto has already sparked conflict of interest concerns. Just last week, he launched a multibillion-dollar cryptocurrency meme coin, a decision widely criticized by former government ethics officials.

Critics argue that a sitting president promoting crypto while shaping financial policies could create an unfair advantage and raise ethical questions. However, Trump Media remains firm in its commitment to financial innovation.

Truth.Fi: Building a ‘Patriot-First’ Investment Ecosystem

Trump Media CEO Devin Nunes described Truth.Fi as a “natural expansion” of the Truth Social movement. He emphasized that TMTG aims to create an ecosystem where American investors can safeguard their wealth from censorship, cancellation, and debanking by major financial institutions.

With multiple investment products expected under the Truth.Fi umbrella, TMTG seeks to position itself as a major player in the crypto and DeFi space, catering to an audience that values financial independence and free speech.

Meme Stock Status Fuels Trump Media’s Growth

Despite struggling to compete with social media giants like Meta and X (formerly Twitter), Trump Media has benefited from its meme stock status, attracting retail investors.

With its latest push into crypto and fintech, the company is looking to capitalize on both political loyalty and financial innovation to drive growth.

As Truth.Fi takes shape, Trump’s financial ambitions in the crypto space will be closely watched, especially as regulatory scrutiny around digital assets continues to intensify.