Trump Media has entered into a non-binding agreement with Crypto.com to launch a series of exchange-traded funds (ETFs) featuring digital assets and securities. The collaboration marks another crypto-linked venture tied to former U.S. President Donald Trump, sparking both excitement and controversy.

Trump Media’s ETF Ambitions

Trump Media and Technology Group Corp (TMTG), which operates the social media platform Truth Social and fintech brand Truth.Fi, is spearheading the initiative. The proposed ETFs will focus on a “Made in America” theme, combining digital assets like Bitcoin, Ether, and Solana with traditional securities.

The ETFs are expected to roll out internationally, including the U.S., Europe, and Asia, pending regulatory approval. The infrastructure and custody for the cryptocurrencies will be provided by Crypto.com, utilising its broker-dealer arm, Foris Capital US LLC.

Expanding Crypto Accessibility

Once launched, the ETFs will be available to Crypto.com’s 140 million global users via its app. The initiative also includes a slate of Truth.Fi Separately Managed Accounts (SMA), with TMTG planning to invest its cash reserves into these accounts.

“We aim to bring innovative investment opportunities to the market,” said Crypto.com CEO Kris Marszalek, highlighting the partnership’s international scope.

Political and Regulatory Scrutiny

While the partnership has generated buzz, it also raises political and ethical questions. Critics argue that Trump’s involvement in multiple crypto ventures, including World Liberty Financial (WLFI) and the Official Trump (TRUMP) memecoin, represents a potential conflict of interest with his presidential duties.

Democratic lawmakers have voiced concerns. House Representative Gerald Connolly labelled the TRUMP token a “money grab,” citing over $100 million in trading fees benefitting Trump-linked entities. Similarly, Congresswoman Maxine Waters called the memecoin a “rug pull,” denouncing it as emblematic of the worst practices in crypto.

A High-Stakes Crypto Endeavour

The proposed ETFs, if approved, could further cement Trump Media’s foothold in the crypto-fintech space, blending digital innovation with financial products. However, the project’s success hinges on navigating regulatory hurdles and political scrutiny.

As the crypto market evolves, this partnership may redefine accessibility to digital assets—or become another flashpoint in the debate over crypto’s role in politics and governance.