Real estate-focused fintech firm Janover has significantly expanded its digital asset portfolio, acquiring an additional 80,567 Solana (SOL) tokens for approximately $10.5 million. This move brings the company’s total SOL holdings to 163,651.7 tokens, now valued at over $21.2 million.

Digital Asset Strategy Accelerates

The latest purchase aligns with Janover’s broader plan to enhance its digital asset treasury. The company intends to stake its newly acquired Solana immediately to generate extra revenue. This strategic move follows a successful fundraising round, where Janover raised $42 million through a convertible note and warrants sale.

Major investors participating in this round included Pantera Capital, Kraken, Arrington Capital, Protagonist, The Norstar Group, Third Party Ventures, Trammell Venture Partners, and 11 angel investors. The capital injection will support Janover’s continued expansion into the crypto space, with a clear focus on diversifying its holdings beyond traditional real estate fintech.

Leadership Overhaul Strengthens Vision

In a significant shift, a team of former Kraken executives has taken the helm at Janover. Joseph Onorati, previously Chief Strategy Officer at Kraken, has assumed the role of Chairman and CEO following the group’s acquisition of over 700,000 common shares and all Series A preferred stock.

Under new leadership, Janover is reshaping its operational strategy and signalling a commitment to blockchain technology and decentralised finance integration.

SOL per Share Increases 120%

With the new acquisition, each of Janover’s 1.5 million shares now represents 0.11 SOL — a per-share value of approximately $14.47. This marks a 120% increase, underscoring the company’s aggressive approach to increasing shareholder value through digital asset investments.

Janover’s bold move to invest in Solana, rather than more commonly adopted Bitcoin, positions it as a rare corporate player diversifying into altcoins for treasury management.

Bitcoin Still Dominates Corporate Holdings

Despite Janover’s unique approach, Bitcoin remains the dominant choice among publicly traded firms looking to hedge against inflation and diversify treasury holdings. Strategy (formerly MicroStrategy) is the most prominent example, having amassed over 528,000 BTC worth around $44.2 billion, representing more than 2.5% of the total Bitcoin supply. The company has notably used debt financing to support its accumulation strategy.

Similarly, Japan-based Metaplanet, often dubbed “Japan’s MicroStrategy”, has also turned its attention to Bitcoin as a treasury reserve asset.

Analysts remain divided on the future of digital assets in corporate finance. While some, such as those at Wintermute, highlight Bitcoin’s resilience to macroeconomic pressures, others like Alex Obchakevich of Obchakevich Research caution that worsening trade tensions could once again push Bitcoin into the category of risky assets, with investors opting for safer havens like gold.

Nonetheless, Janover’s latest move represents a growing trend among companies seeking to modernise their financial strategies through digital assets, with Solana now taking a surprising lead role in some portfolios.