Bitcoin’s momentum as a corporate treasury asset continues to accelerate across Europe, with two major companies, France’s The Blockchain Group and the UK-based Smarter Web Company announcing significant additions to their Bitcoin reserves.

On Monday, The Blockchain Group revealed it had acquired 116 BTC for €10.7 million ($12.55 million), while The Smarter Web Company disclosed the purchase of 226.42 BTC for £17.9 million ($24.34 million). The purchases reflect growing confidence among European corporates in Bitcoin’s long-term value and strategic potential.

Corporate Holdings Climb

With this latest buy, The Blockchain Group’s total Bitcoin holdings have reached 1,904 BTC, purchased at an average price of $106,000 per coin. Meanwhile, The Smarter Web Company now holds 1,000 BTC, bought at an average price of $106,750 per coin.

These figures suggest both companies are actively positioning themselves for long-term exposure to Bitcoin, even as prices approach all-time highs. Their investments mirror broader corporate trends as more firms treat Bitcoin as a treasury reserve asset.

In an X post, Alexandre Laizet, Deputy CEO of The Blockchain Group, said the company had achieved a Bitcoin yield of 1,348.8% in 2025. In its own announcement, The Smarter Web Company reported a staggering 26,242% Bitcoin yield year-to-date.

Understanding Bitcoin Yield

The concept of Bitcoin yield was introduced in late 2024 by Strategy (formerly MicroStrategy), the world’s leading corporate Bitcoin holder. It is a performance metric designed to evaluate how much Bitcoin backs each fully diluted share of a company.

Unlike traditional yield metrics based on dividends or earnings, Bitcoin yield tracks shareholder value via Bitcoin accumulation. It allows investors to assess how effective a company is at growing its BTC reserves per share, particularly when using equity issuance to fund purchases.

This metric has gained popularity among investors and analysts, especially with the rise of corporate treasuries holding large Bitcoin positions. It offers insight into the capital efficiency of Bitcoin acquisition strategies and their potential accretive value to shareholders.

Corporate Bitcoin Rush Gains Speed

The announcements from The Blockchain Group and Smarter Web Company follow a broader trend in corporate Bitcoin adoption, fuelled by macroeconomic shifts, regulatory clarity, and the performance of leading BTC-holding firms.

Strategy, the pioneer of corporate Bitcoin accumulation, reported $14 billion in unrealized gains for Q2 2025 exceeding expectations of $13 billion. The company purchased 4,980 BTC for $531.1 million on June 30, its latest in a string of aggressive acquisitions.

Meanwhile, Japan’s Metaplanet, bought an additional 2,204 BTC on Monday for $237 million, bringing its total stash to 15,555 BTC. The firm’s average purchase price stands at approximately $99,985 per coin, placing it in a profitable position amid rising market prices.

These developments highlight how Bitcoin is increasingly being seen as a hedge against inflation, a treasury diversifier, and a strategic asset not just by US firms, but also across Europe and Asia.

A New Era of Strategic Bitcoin Treasuries

The aggressive moves by The Blockchain Group and Smarter Web Company underscore a shift in corporate treasury strategy. Bitcoin is no longer a fringe experiment but a mainstream asset class for firms seeking digital-native value storage.

With more public companies adopting the Bitcoin yield metric and increasing their reserves, market observers anticipate a continued wave of corporate buying, especially if BTC maintains or exceeds current levels. As Europe joins the corporate Bitcoin boom, the global BTC treasury race is well and truly underway.