Pump.fun’s PUMP Token to Launch on Bybit from July 12

Crypto exchange Bybit has officially announced the much-anticipated sale of the PUMP token, the native asset of memecoin platform Pump.fun. The sale will run from July 12 to July 15 and will be hosted exclusively on Bybit. However, users accessing the platform through Bybit.eu, the exchange’s European Union-regulated portal, will be barred from participating due to regional compliance requirements.

The restriction aligns with the EU’s newly implemented Markets in Crypto-Assets Regulation (MiCA), which has tightened rules around digital asset offerings across the region. As a result, users based in Europe will not be able to take part in the sale, even though interest in the memecoin ecosystem continues to grow.

Token Sale Details Released

Bybit revealed that the token sale will begin on July 12 at 14:00 UTC and conclude on July 15. A total of 150 billion PUMP tokens, representing 15 percent of the overall one trillion supply, will be made available for purchase at a fixed price of 0.004 USDT per token.

The sale will be open to users outside the EU who have completed verification on Bybit’s global platform. Subscriptions can be made using USDt, USDC, Solana (SOL), and bbSOL, offering flexibility through both stablecoins and Solana-native assets.

Bybit Leads the Launch

Currently the second-largest crypto exchange globally by trading volume, Bybit has secured exclusive hosting rights for the token launch. Its involvement signals growing institutional support for experimental crypto projects such as Pump.fun, which have rapidly gained traction among retail users and Web3 developers.

Bybit’s decision to facilitate the sale using multiple digital assets, including Solana-based tokens, reflects the growing influence of the Solana ecosystem in the memecoin and decentralised finance (DeFi) spaces.

Pump.fun’s Meteoric Rise

Since its launch in January 2024, Pump.fun has surged in popularity thanks to its user-friendly and gamified interface. The platform allows anyone to create and trade memecoins without needing to write a single line of code, democratising access to token generation.

Its viral design and ease of use have led to a surge in onchain activity, particularly on the Solana blockchain, with casual users quickly becoming active creators and traders. Pump.fun has helped lower the entry barrier to token creation and is often credited with fuelling a new wave of experimentation and community-driven crypto initiatives.

Regulatory Pressures Cast Shadow Over Expansion

Despite the excitement surrounding the PUMP token sale, regulatory pressures in the European Union highlight the growing divide between global crypto adoption and regional oversight. Bybit’s decision to exclude EU-based users is part of a wider trend among exchanges looking to maintain compliance amid evolving legal frameworks.

While MiCA aims to provide greater investor protection and regulatory clarity, it also places strict obligations on platforms offering digital asset sales, particularly those involving tokens with unclear utility or speculative appeal.

Conclusion

The Pump.fun token sale marks another major moment in the rise of memecoin culture and the growing appeal of no-code platforms in the crypto world. However, the exclusion of EU users underscores the regulatory challenges facing the industry as it pushes toward global accessibility and innovation.

With 150 billion tokens up for grabs and a fixed entry price, the sale is likely to attract considerable attention from the global crypto community — just not from Europe.