Japanese energy and fintech firm Remixpoint has announced a bold new strategy: acquiring 3,000 Bitcoin (BTC) using funds raised through a ¥31.5 billion (~$215 million) capital injection. Listed on the Tokyo Stock Exchange, Remixpoint is joining a growing trend among Japanese companies that are pivoting toward Bitcoin as a strategic long-term asset rather than a speculative gamble.

Amid persistent yen weakness, near-zero interest rates, and improving regulatory clarity around digital assets, firms like Remixpoint see Bitcoin as a more resilient store of value. The company said its internal discussions concluded that acquiring BTC would enhance shareholder value and act as a hedge against macroeconomic risks.

CEO Takes Salary in Bitcoin, Aligning Incentives

In a landmark move for corporate Japan, Remixpoint also announced that its President and CEO, Yoshihiko Takahashi, will receive his entire salary in Bitcoin. This is the first known instance of a listed Japanese company opting to pay executive compensation fully in cryptocurrency.

The firm emphasised that this payment structure helps align the interests of the executive leadership with shareholders, especially as Remixpoint’s share price is increasingly influenced by Bitcoin’s performance. It mirrors a broader global trend where crypto-focused companies tie executive incentives to digital asset strategies.

Following Metaplanet’s Bitcoin Blueprint

Remixpoint’s strategy closely follows the path carved out by Metaplanet, another Tokyo-listed company that shifted from hospitality to become a Bitcoin-first business. Since implementing its Bitcoin treasury model in mid-2023, Metaplanet’s stock price has soared over 500%, prompting comparisons with US-based MicroStrategy, a corporate trailblazer in large-scale Bitcoin holdings.

Metaplanet’s ambition is staggering: the company is targeting an acquisition of over 210,000 BTC by 2027 roughly equivalent to 1% of Bitcoin’s total supply. This move has earned it the nickname “Japan’s Bitcoin ETF,” reflecting its growing appeal among retail and institutional investors alike.

Remixpoint seems to be taking inspiration from this success story, hoping to ride a similar wave of investor confidence by reshaping its balance sheet around digital assets.

A Growing Corporate Trend Across Japan

Remixpoint is not alone in this strategic shift. Several other Japanese firms have started to adopt Bitcoin as part of their financial operations. Game developer Gumi recently invested ¥1 billion (~$6.3 million) into BTC, signalling its commitment to converting a portion of its gaming revenue into long-term digital reserves.

Meanwhile, fashion retailer ANAP Holdings has also entered the Bitcoin space. Initially adding 50.6 BTC to its treasury, the company aims to scale its holdings to over 1,000 BTC by August 2025. This growing trend suggests that Japanese corporations are beginning to see Bitcoin as a credible treasury asset and an inflation hedge, rather than a volatile risk.

According to data from 2025, public firms now collectively hold around 4% of the entire Bitcoin supply, with corporate BTC treasuries growing 375% year-over-year. Remixpoint’s entry into this space could help accelerate that trend further, especially within Asia.

Corporate Crypto Adoption on the Rise

The recent moves by Remixpoint and others signal a shift in how Japanese corporations approach capital preservation and growth. As macroeconomic conditions in Japan remain uncertain with negative real interest rates and a depreciating yen, Bitcoin is becoming an increasingly attractive alternative for balance sheet diversification.

Whether Remixpoint’s bold strategy pays off in the long run remains to be seen, but the momentum is undeniable. With traditional financial tools offering diminishing returns, the adoption of Bitcoin by listed companies may represent a new phase of corporate financial planning in Japan.