World Liberty Financial (WLFI), a new decentralised finance (DeFi) platform backed by former US President Donald Trump and his family, is preparing to launch its native token on 1 September. The project has already generated significant attention across the crypto sector, with analysts suggesting it could emerge as one of the most influential token events of the year.

Binance Futures Indicate Early Pricing

Ahead of its official debut, WLFI is already trading in futures markets. Data from Binance, the world’s largest crypto exchange, shows WLFI futures currently priced at $0.2656. The presale structure allocates 20% of tokens as immediately liquid, while the remaining 80% will be vested. This distribution strategy is designed to ease volatility during the token’s early days on the market.

Market Expert Targets $1 Valuation

Prominent crypto analyst Virtual Bacon has set a $1 price target for WLFI, equating to a fully diluted valuation (FDV) of $100 billion. This would represent a potential 276% increase from current futures levels if realised. Such growth would push WLFI ahead of major assets in terms of early performance, placing it among the most valuable tokens at launch.

The comparison has drawn parallels with Trump’s official memecoin, TRUMP, which reached a $73 billion FDV within 24 hours of its release earlier this year. However, WLFI is being positioned as more than a meme-driven product, with claims of deeper financial utility.

Institutional Backing Strengthens Prospects

Unlike the earlier TRUMP token, WLFI is tied to World Liberty Financial’s USD1 stablecoin and to US Treasury assets, giving it features of a more structured financial instrument. Virtual Bacon argues that these links, combined with Trump’s political influence, could bolster confidence among institutional investors.

The recently signed GENIUS Act on stablecoins, backed by Trump, may also enhance the adoption of WLFI’s dollar-pegged cryptocurrency. Early signs of institutional support are already visible. DWF Labs has invested $25 million at $0.10 per token, Aqua One Fund has provided $100 million at $0.125, and Nasdaq-listed fintech firm ALT5 Sigma has committed $1.5 billion at $0.20 to establish the token’s first crypto treasury. This mirrors strategies used by public companies that hold cryptocurrencies like Bitcoin.

Potential Impact on the Market

Analysts suggest the combination of institutional investment, strong political association, and a built-in stablecoin ecosystem makes WLFI one of the most closely watched launches of the current financial cycle. While ambitious, the $1 target underlines the level of optimism in certain sections of the market.

Virtual Bacon concludes that WLFI’s debut could mark a defining moment for DeFi, signalling a shift from meme-led hype towards projects claiming both legitimacy and large-scale financial backing.