CIMG, a digital health and sales company, has officially stepped into the world of Bitcoin finance. On September 2, the company announced that it had completed the sale of 220 million common shares, raising $55 million. The proceeds were then used to purchase 500 Bitcoin as part of its new long-term strategy.

The move reflects a broader trend among global corporations that are increasingly treating Bitcoin as a treasury asset. By building a reserve in the cryptocurrency, CIMG hopes to strengthen its financial foundation while positioning itself at the forefront of digital finance.

Building a Bitcoin Reserve

CIMG’s Chairwoman and CEO, Wang Jianshuang, explained the motivation behind the purchase. According to her, the company aims to pioneer “a new era of Bitcoin financial applications” while ensuring its investors benefit from a strong, digital-based value system.

The firm stated that it is committed to establishing a “robust Bitcoin reserve through a sound financial system” to secure long-term value. For CIMG, this is more than just an investment play, it is a deliberate shift toward integrating digital assets into its corporate strategy.

At the time of the transaction, Bitcoin was priced at around $111,123. With 500 BTC added to its balance sheet, CIMG now joins the growing list of companies holding significant amounts of cryptocurrency as part of their official reserves.

Strategy Leads the Way

CIMG’s decision follows the lead of business intelligence giant Strategy, which continues to be the largest institutional holder of Bitcoin. Strategy recently acquired another 4,048 Bitcoin for $449.3 million, boosting its total holdings to 636,505 BTC. At current market prices, this represents an estimated $70 billion.

The firm has become a model for others, proving that Bitcoin can be a viable long-term treasury asset despite its volatility. By steadily increasing its holdings, Strategy has demonstrated confidence in the asset’s potential to hedge against inflation and provide substantial returns.

Bitcoin Treasuries on the Rise

Beyond CIMG and Strategy, more public companies are adding Bitcoin to their balance sheets. Bitcoin miners themselves are increasingly holding onto their mined coins rather than selling them immediately. Marathon Digital Holdings (MARA), for example, holds over 50,000 BTC, while Riot Platforms (RIOT) controls more than 19,000 BTC.

Meanwhile, firms outside the crypto industry are also joining in. Japan’s Metaplanet, a publicly traded investment company, has emerged as another significant player, with tens of thousands of Bitcoin now under its control.

This growing adoption highlights the shift in perception around Bitcoin. Once considered a speculative digital currency, it is now viewed by many corporates as a legitimate store of value and a tool for financial stability.

A New Era for Corporate Bitcoin Adoption

CIMG’s $55 million Bitcoin acquisition is a strong statement of intent. The company is not just experimenting with digital assets but is positioning itself as a serious participant in Bitcoin finance.

With institutions across industries from health firms to investment groups and mining companies building reserves, the corporate Bitcoin treasury movement is accelerating. As more companies follow suit, Bitcoin’s role in global finance could become even more significant, reshaping the way businesses store and grow value in the digital age.