FC Barcelona has officially stepped into the world of Web3 with the launch of Barça Pass, a new blockchain-powered digital wallet designed to connect the club’s 11 million+ fans to a secure, immersive, and gamified digital experience. Developed in partnership with Futureverse, Barça Pass combines the power of digital collectibles, blockchain ownership, and accessible fan engagement – all within a user-friendly Web3 platform.

A New Era: What Is Barça Pass?

The Barça Pass is more than just a Web3 wallet, it’s FC Barcelona’s first official digital fan engagement platform using blockchain technology. By linking this wallet to the existing Barça ID system, the club instantly connects more than 11 million users to a new range of features. These include:

• Digital collectibles
• Blockchain-based ownership of assets
• Immersive Web3 experiences, games, and apps
• FC Barcelona avatar creation and customization

According to Jordi Mompart, Director of Data & Innovation at FC Barcelona, the platform is “our gateway to the digital realm and marks the first step toward building the FC Barcelona metaverse.” This metaverse will aim to bring passion, innovation, and a sense of community to fans who can now participate from anywhere in the world.

Built for All Fans, Anywhere

One of the standout features of Barça Pass is its global accessibility. It was created with a focus on fans who cannot attend matches in person or purchase official merchandise. Now, with a simple Web3 wallet, fans can:

• Own digital collectibles like NFTs and avatar gear
• Take part in online games and interactive experiences
• Feel connected to the club in a personal and digital way

Aaron McDonald, Co-Founder and CEO at Futureverse, highlighted how this opens the doors for millions of fans worldwide. “With Barça.Pass, they now have something just as meaningful as a ticket to the stadium. It’s a fan-first solution that eliminates technical hurdles and makes Web3 accessible.”

This ease of access is vital. While blockchain and NFTs can often feel overly technical or exclusive, Barça Pass simplifies the process with no need for advanced crypto knowledge, ensuring even casual supporters can get involved.

Key Features of the Barça Pass Wallet

The Barça Pass Web3 wallet offers several features that make it unique and future-ready:

1. Digital Collectibles Platform

Fans can collect, trade, and own exclusive FC Barcelona digital assets. These include player-themed items, virtual team kits, badges, and more, all stored securely using blockchain technology.

2. Avatar Customisation

Supporters can create and personalise avatars with official FC Barcelona gear, bringing their digital identity closer to the team they love.

3. Interoperability

The assets held in the Barça Pass wallet can be used across other Web3 platforms, allowing more flexibility and reach for fans in the growing digital world.

4. Gamified Experiences & Metaverse Access

The wallet gives access to curated Web3 games and immersive experiences, which form the foundation of the upcoming FC Barcelona metaverse. It turns regular fan interaction into something more engaging and interactive, like quests, competitions, and digital meetups.

Laying the Groundwork for Barça’s Digital Future

Barça Pass isn’t just a fan engagement tool, it’s a strategic move by the club to build a long-term digital presence. With the metaverse evolving rapidly, FC Barcelona’s entrance into Web3 reflects a clear ambition: to remain a global leader both on and off the pitch.

The club is investing in innovation, inclusivity, and ownership, enabling fans to do more than just watch from the sidelines. Now, they can own pieces of digital history, interact with other fans around the world, and play a role in the future of the Barça brand.

A Win for Global Fans

FC Barcelona’s Barça Pass Web3 wallet is a bold step into the future of football fandom. It brings blockchain technology, digital collectibles, and fan engagement into a single platform that’s easy to use and globally accessible.

For millions of Barça fans around the world, especially those who may never see Camp Nou in person, this launch is a game-changer. It offers a new way to feel connected, be involved, and own a part of the club’s digital legacy.