Justin Sun, founder of the TRON blockchain and a high-profile figure in the crypto world, has announced that he is purchasing another $100 million worth of the Trump-linked memecoin, $TRUMP. This latest move effectively doubles his known stake in the token and marks his growing influence within the political-crypto space that has rapidly developed around former U.S. President Donald Trump.
The announcement came via a post on X (formerly Twitter), where Sun declared, “$TRUMP on TRON is the currency of #MAGA,” indicating that the token would soon be available on the TRON network. With this move, Sun is aligning himself not just with the token but with the entire Trump-themed crypto ecosystem that is increasingly attracting attention for its massive price swings, revenue generation, and political connections.
$TRUMP: From Hype to High Stakes
The $TRUMP token, launched in January 2025, had a meteoric debut, briefly reaching a market cap of $15 billion before plummeting to around $2 billion by July. Despite the drop, the token remains one of the most talked-about assets in the current market cycle. Notably, around 80% of the token is reportedly controlled by Trump-affiliated entities, positioning it as a core part of the former president’s expanding digital finance empire.
While the volatility may concern traditional investors, it’s been lucrative for those behind the scenes. Each transaction with $TRUMP incurs fees that are automatically routed to wallets tied to its creators. According to data from blockchain analytics firm Chainalysis, over $324 million in revenue was generated by these wallets between January and April 2025 alone.
Sun’s Strategic Stake in the Trump Crypto Universe
Justin Sun has steadily positioned himself as one of the largest whales in the Trump crypto ecosystem. Earlier this year, he acquired $75 million worth of WLFI, a token launched by World Liberty Financial, where 75% of profits reportedly flow to the Trump family. That move alone placed him among the most influential backers of Trump-affiliated digital assets.
Sun’s involvement escalated when he later became one of the top holders of the $TRUMP token. This allowed him to win a high-profile holder contest and further cement his position within the MAGA-crypto sphere. His influence has now extended into U.S. public markets via a reverse merger with SRM Entertainment, a toy company backed by Dominari Securities, a Trump-linked investment bank where Donald Trump Jr. and Eric Trump sit on the advisory board.
Regulatory Clouds and Political Pushback
This aggressive intertwining of political branding and speculative crypto trading has caught the attention of U.S. lawmakers. Senate Democrats introduced the “End Crypto Corruption Act” earlier this year, aiming to block elected officials and senior government figures from issuing or endorsing digital assets. The bill comes in direct response to tokens like $TRUMP, which blur the lines between public influence and private profit.
At the same time, Justin Sun himself is working to settle a civil fraud case with the U.S. Securities and Exchange Commission (SEC). A February court filing revealed ongoing talks between Sun and the agency. His increasing involvement with Trump-themed tokens could complicate or influence these proceedings, especially as the political and regulatory landscape around crypto continues to evolve.
A Glimpse Into Crypto’s Future
Sun’s latest $100 million bet shows just how tightly crypto speculation, political branding, and influencer marketing have become intertwined. The Trump family’s digital asset ventures are no longer fringe projects, they are multi-billion-dollar players in the broader crypto market, and Sun’s involvement lends them further credibility and reach.
With Trump-themed tokens drawing major capital, regulatory scrutiny, and intense public interest, they may well shape the next phase of the crypto cycle. Whether this trend represents the maturing of political-financial tech or the height of speculative excess remains to be seen. For now, Justin Sun’s billion-dollar playbook is clear: align with power, ride the volatility, and turn attention into assets.
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